Baby boomers, the backbone of the tourism industry
When they were young, baby boomers sported peace signs. Today, they worry about the stock market and the chances of early retirement. Their travel curve will rise but will be difficult to profile....
View ArticleMore and more grandparents are travelling with their grandchildren
A 2003 survey by Yesawich, Pepperdine, Brown & Russell (YPB&R) found that one-third of grandparents have travelled with their grandchildren in the last twelve months. In the United States, more...
View ArticleThe cultural travel market
American cultural travellers represent an especially lucrative market: nearly one-third spend over US$1,000 when they travel. By way of comparison, only 11% of all U.S. travellers spend this much. This...
View ArticleAre senior travellers really so different?
The tourism industry has been watching closely as aging baby-boomers gradually shift into the seniors category. And with good reason because, for all that it requires special treatment, this category...
View ArticleTourism through the crystal ball
From time to time, tourism experts are asked to predict the major developments that will affect the industry in the near future. The following are some of the more significant trends they foresaw in...
View ArticleAmerican tourists: Where have they gone?
In 2004, Americans once again began travelling to foreign destinations in large numbers, but they seem to have ignored Canada. The number of U.S. international tourists ?all destinations combined ?...
View ArticleLuxury hotels now include… camping?
More and more travellers are turning to nature tourism, e.g. trips to unique sites, package tours and outdoor activities. However, these same consumers also want to enjoy comfort, safety and...
View ArticleFamily travel and Generation X parents
In the last few decades, family realities have changed dramatically. While amenities popular with children (like a hotel pool) are still very important when planning a family vacation, the demand for...
View ArticleMore to luxury travel than meets the eye
The transition from an emphasis on the tangible to a focus on the emotional is changing the face of luxury travel. Products are evolving to include uniqueness, eccentricity and exclusivity in the...
View ArticleIs your destination in decline?
“Tell me who visits your destination, and I’ll tell you whether it’s in decline!” This was the bet made by Stanley Plog when he developed his model of matching traveller profiles with phases in a...
View ArticleUnderstanding the certification jungle
Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a...
View ArticleSpotlight on Generation Y
Although the definition can vary, the term “Generation Y” generally refers to people born between 1978 and 1989, or those aged 18 to 29. Whether you call them Echo Boomers or Generation Y, they are...
View ArticleEnough of Gen-X, Y and the Boomers; here comes the senior market
Consumer society has not always been responsive to the needs of travellers aged 60 and up. And yet, this customer segment is flourishing as the world’s ageing population creates a major demographic...
View ArticleCouchSurfing: profile of a virtual community of travellers
The accommodation sector is experiencing an intense diversification phase, where establishments worldwide continue to distinguish and redefine their image by incorporating themes amongst other things...
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Assessing the Demand for Sustainable Tourism
Rachel Dodds, Director, Sustaining Tourism, & Assistant Professor, Ryerson University and Marion Joppe, President, Tourism Environment, & University Research Chair in Tourism, University of...
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Tourist Taxis
The following text is a translation of the French original, which can be found at: (Les taxis touristiques) Taxi drivers interact with many tourists on a daily basis and sometimes even constitute...
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Urban creativity in the spotlight!
Over half of the world’s population lives in urban areas. By the year 2050, this percentage is expected to climb to 70%, while in North America alone, it will reach 90%! City-dwellers are already...
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Using Technology to Measure Tourist Traffic (Records of 2012 Symposium)
Measuring visitor traffic and profiles at tourism destinations was the focus of discussions at the Symposium of the Transat Chair in Tourism of UQAM’s ESG, which took place last September in Montreal....
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The growing solo travel market
Solo travellers come in all different types and the Quebec tourism industry must adapt to attract this booming clientele. Although solo tourists obviously travel alone, they often travel in groups, as...
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Ancillary revenues in the hotel industry
Mobile technology can help hoteliers increase their sales of ancillary products and services. Though ancillary products and services (add-ons) were first introduced by the airlines, they are also sold...
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